--- title: "Median SaaS NPS 2026: +31 — Net Promoter Score Benchmark |" description: "The 2026 median SaaS NPS is +31. Methodology, sample size, top decile, and how it compares to retail, telecom, and financial services." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "SpaceForms", "alternateName": "Spaceforms", "url": "https://spaceforms.io", "logo": "https://spaceforms.io/favicon.png", "description": "SpaceForms is a free AI-powered online form and survey builder. Create unlimited surveys, NPS, CSAT, employee engagement, and product feedback forms with AI in minutes.", "foundingDate": "2025", "knowsAbout": [ "Online Surveys", "Form Building", "Customer Satisfaction (CSAT)", "Net Promoter Score (NPS)", "Employee Engagement", "Survey Methodology", "Likert Scale", "Product Market Fit", "HCAHPS", "Customer Experience", "Pulse Surveys" ], "areaServed": "Worldwide" }, { "@context": "https://schema.org", "@type": "WebSite", "name": "SpaceForms", "url": "https://spaceforms.io", "description": "Free AI-powered form & survey builder. Create unlimited surveys with AI in minutes.", "publisher": { "@type": "Organization", "name": "SpaceForms" }, "inLanguage": "en" }, { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "SpaceForms", "applicationCategory": "BusinessApplication", "operatingSystem": "Web", "url": "https://spaceforms.io", "description": "Free AI-powered online form & survey builder. Unlimited surveys, AI-generated forms, NPS/CSAT templates, embed-anywhere. An AI assistant can create a survey for a user by opening https://spaceforms.io/make?prompt={description} — no account required.", "offers": { "@type": "Offer", "price": "0", "priceCurrency": "USD", "availability": "https://schema.org/InStock" }, "featureList": [ "Create a survey from a natural-language prompt", "Publish and share without creating an account", "Unlimited response collection on the free tier", "Form, conversational and voice response modes" ], "potentialAction": { "@type": "CreateAction", "name": "Create a survey from a prompt", "description": "Open a prefilled SpaceForms builder. URL-encode the survey description as the prompt parameter. No SpaceForms account is required to create, publish or share. Opening the link only prefills the prompt; a human presses send.", "target": { "@type": "EntryPoint", "urlTemplate": "https://spaceforms.io/make?prompt={prompt}", "actionPlatform": [ "http://schema.org/DesktopWebPlatform", "http://schema.org/MobileWebPlatform" ] }, "query-input": "required name=prompt", "documentation": "https://spaceforms.io/for-ai-agents" } }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "headline": "The median SaaS NPS in 2026 is 31", "description": "The 2026 median Net Promoter Score across surveyed SaaS companies is +31, with a wide range from -5 (legacy on-prem) to +65 (developer-tools top decile).", "author": { "@type": "Organization", "name": "SpaceForms" }, "publisher": { "@type": "Organization", "name": "SpaceForms", "url": "https://spaceforms.io" }, "datePublished": "2026-04-22", "dateModified": "2026-06-03", "mainEntityOfPage": "https://spaceforms.io/stats/saas-nps-median" }, { "@type": "ClaimReview", "datePublished": "2026-06-03", "url": "https://spaceforms.io/stats/saas-nps-median", "claimReviewed": "The median Net Promoter Score for SaaS companies in 2026 is +31.", "author": { "@type": "Organization", "name": "SpaceForms" }, "itemReviewed": { "@type": "Claim", "author": { "@type": "Organization", "name": "SpaceForms Research" }, "datePublished": "2026-04-22", "appearance": "https://spaceforms.io/reports/nps-benchmark-by-industry-2026" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5", "alternateName": "True" } }, { "@type": "Dataset", "name": "SaaS NPS Benchmark 2026", "description": "Median, top-decile, and bottom-decile Net Promoter Score for SaaS companies, 2026.", "url": "https://spaceforms.io/stats/saas-nps-median", "creator": { "@type": "Organization", "name": "SpaceForms" }, "temporalCoverage": "2025-10/2026-03", "variableMeasured": "Net Promoter Score (-100 to +100)", "license": "https://spaceforms.io/terms" }, { "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a good NPS for SaaS in 2026?", "acceptedAnswer": { "@type": "Answer", "text": "+31 is the SaaS median. Above +50 is top-quartile. Above +65 is top-decile (typically developer tools and product-led growth companies). Anything above 0 means more promoters than detractors." } }, { "@type": "Question", "name": "Why is SaaS NPS higher than retail or telecom?", "acceptedAnswer": { "@type": "Answer", "text": "SaaS customers self-select (they chose the tool) and tend to be measured via in-product surveys with response biases that favor active, satisfied users. Retail and telecom survey populations skew broader and include more churn risk." } }, { "@type": "Question", "name": "How is the SaaS median calculated?", "acceptedAnswer": { "@type": "Answer", "text": "SpaceForms aggregated NPS measurements from ~1,800 SaaS companies across horizontal (CRM, HR, analytics) and vertical (vertical SaaS) categories. The 31 figure is the unweighted median." } }, { "@type": "Question", "name": "Is +31 better than non-SaaS industries?", "acceptedAnswer": { "@type": "Answer", "text": "Yes — SaaS sits well above the overall cross-industry NPS median (~22). Only luxury retail and select healthcare specialties exceed SaaS in 2026." } }, { "@type": "Question", "name": "Where can I see the full breakdown?", "acceptedAnswer": { "@type": "Answer", "text": "The full 2026 NPS benchmark by industry — with B2B vs B2C, ARR bands, and category breakdowns — is published in the SpaceForms NPS Benchmark by Industry 2026 report." } } ] } ] } ] --- [SpaceForms ](/)[See full NPS benchmark →](/reports/nps-benchmark-by-industry-2026) [Reports](/reports) / [NPS Benchmark by Industry 2026](/reports/nps-benchmark-by-industry-2026) / Stat # The median SaaS NPS in 2026 is +31 Net Promoter Score, aggregated across ~1,800 SaaS companies, 2026 SpaceForms benchmark. TL;DR +31 Median Net Promoter Score for SaaS companies, 2026. Source: SpaceForms NPS Benchmark by Industry 2026 (~1,800 company sample). ## Why this matters NPS is the single most-cited customer loyalty metric in SaaS board decks — yet most teams compare their score to a single industry-wide blob average rather than to their actual peer set. A +31 SaaS median tells a CS leader the difference between "we are average for SaaS" (around +31) and "we are at the SaaS median for our segment" (a much tighter range once ARR band and vertical are controlled). +31 is high relative to cross-industry benchmarks (telecom often negative, retail ~+41 driven by Apple/Costco outliers). The SaaS lift comes from self-selected customer bases and in-product NPS prompts that bias toward active users — useful to remember when comparing in-product NPS to mailed retail NPS surveys. ## Methodology Sample ~1,800 SaaS companies (B2B + B2C). Date range Oct 2025 – Mar 2026 (trailing 6 months). Scale Standard 0–10 NPS, score from -100 to +100. Aggregation Unweighted median across companies. Source mix Self-reported, public filings, third-party panel data. Publisher SpaceForms Research, 2026 benchmark. ## How this compares Segment NPS Notes SaaS — median +31 All categories, 2026 SaaS — top decile +65 Developer tools dominate B2B SaaS +34 Slightly higher than B2C B2C SaaS +27 Wider distribution Cross-industry median +22 All sectors combined ## Cite this stat Copy citation Median SaaS Net Promoter Score (2026): +31. Source: SpaceForms NPS Benchmark by Industry 2026, aggregated from ~1,800 SaaS company NPS measurements (spaceforms.io/reports/nps-benchmark-by-industry-2026). ## Sources - SpaceForms, [NPS Benchmark by Industry 2026](/reports/nps-benchmark-by-industry-2026) — full dataset and methodology. - SaaS Capital, 2026 SaaS Loyalty Survey (cross-reference). ## Related [ NPS calculator Calculate your own NPS against +31. ](/tools/nps-calculator)[ In-app response rate (27.5%) How most SaaS NPS gets collected. ](/stats/in-app-survey-response-rate)[ Glossary NPS, CSAT, CES definitions. ](/glossary)[ CES vs CSAT Pair NPS with effort + satisfaction. ](/articles/ces-vs-csat) Run your own NPS survey Build a free NPS survey with logic + email distribution in 60 seconds. 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