What is the standard NPS survey question?

The scientifically validated NPS survey question is: 'How likely are you to recommend [product/company] to a friend or colleague?' Respondents answer on a 0–10 scale. This exact wording was established by Fred Reichheld in his 2003 Harvard Business Review paper and allows valid benchmarking across companies. Do not change the core question structure.

Is this NPS survey template really free?

Yes — 100% free forever. Unlimited responses, unlimited customization, no seat limits, and no credit card required. Unlike Typeform (limited to 10 responses/month on free) or SurveyMonkey (10 responses on free), Spaceforms' free NPS template has no caps.

Can I customize this Net Promoter Score template?

Yes, fully. Edit the company name, add your brand logo and colors, change follow-up questions, add demographic fields, insert skip logic, and translate into any language. Just keep the core 0–10 recommend question unchanged to preserve NPS benchmarking validity.

How is this NPS template different from Typeform's NPS template?

Three key differences: (1) Unlimited free responses (Typeform caps at 10/month on free), (2) Auto-calculated NPS score in your dashboard (Typeform free doesn't include this), (3) Spaceforms' one-question-per-page UX tends to lift completion rates by 20–40% on mobile vs multi-question Typeform layouts.

How do I calculate NPS from my survey responses?

NPS = % Promoters (9–10) minus % Detractors (0–6). Ignore Passives (7–8) in the calculation. For example: 100 responses, 60 Promoters, 20 Passives, 20 Detractors → NPS = 60% − 20% = +40. Spaceforms automatically calculates and displays this in real time as responses come in.

How often should I send this NPS survey?

For relationship NPS (overall loyalty), survey quarterly or semi-annually. For transactional NPS (post-purchase, post-support), send immediately after the interaction. Never survey the same customer more than once per quarter to avoid survey fatigue and falling response rates.

What is a good NPS score?

Benchmarks vary by industry. Consumer software averages 30–40; B2B SaaS averages 40–60; retail and hospitality typically 20–40; telecoms and airlines often sit below 20. More important than the absolute score: (1) your trend over time and (2) how you rank against direct competitors in your category.

Can I use this NPS questionnaire for B2B?

Absolutely. B2B NPS works best with a slight framing tweak: 'How likely are you to recommend [product] to a colleague or peer in your industry?' Also consider sending to multiple roles within a single account (end-user, champion, executive sponsor) for a fuller picture. Spaceforms supports multi-seat respondent tracking.

What's the best free NPS survey tool?

For truly free unlimited NPS responses in 2026: Spaceforms (this template), Google Forms (free but no auto-NPS calc), and Microsoft Forms (free with Microsoft 365). Typeform and SurveyMonkey free tiers are too restrictive for serious NPS programs. For enterprise, paid options include Qualtrics, Medallia, and Delighted.

Should I follow up with NPS Detractors personally?

Yes — this is where NPS ROI lives. Reaching out to Detractors within 24–48 hours acknowledging their feedback can convert up to 30% into neutral or Promoter on re-survey. Have a clear escalation path: score ≤ 6 triggers a personal email from CS or the product lead. Even unfixable issues benefit from the acknowledgment.

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NPS (Net Promoter Score)

Free Net Promoter Score (NPS) survey template — the exact question wording Fortune 1000 companies use to measure customer loyalty. Customizable, unlimited responses, no credit card.

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What is This NPS Survey Template?

This is a free, fully customizable NPS survey template (also called a Net Promoter Score questionnaire) built around the standard loyalty question Fred Reichheld published in 2003. Drop it into your Spaceforms account, add your brand, share the link, and start collecting NPS responses in minutes. No seat limits, no response caps, no credit card required — unlike the limited NPS templates inside Typeform, SurveyMonkey, or Google Forms.

The Standard NPS Question (Exact Wording)

The only scientifically validated NPS question wording is: 'How likely are you to recommend [company/product] to a friend or colleague?' Respondents answer on an 11-point 0–10 scale. Do not rephrase the core question — changing the wording (e.g., 'How satisfied are you?') invalidates the score and breaks benchmarking. You CAN customize the object: 'recommend our checkout experience,' 'recommend our support team,' or 'recommend our mobile app.'

Why NPS is the Gold Standard Loyalty Metric

Net Promoter Score is used by two-thirds of Fortune 1000 companies because it correlates strongly with revenue growth and customer lifetime value. The NPS survey segments customers into Promoters (9–10), Passives (7–8), and Detractors (0–6), each requiring different engagement strategies. Promoters drive 80%+ of referrals in most B2C businesses; Detractors generate the bulk of negative word-of-mouth.

How to Calculate Your NPS Score

NPS = % Promoters − % Detractors. Ignore Passives in the calculation. Scores range from −100 to +100. Benchmarks by category: above 0 is acceptable, 20+ is good, 50+ is excellent, 70+ is world-class. Spaceforms auto-calculates your NPS in real time inside the dashboard as responses come in — no manual spreadsheet work.

NPS Survey Example: 3-Question Structure

Keep it short — NPS surveys should take under 30 seconds. Our template uses three fields: (1) The 0–10 recommend scale, (2) 'What's the main reason for your score?' (open text, required — this is where the insight lives), and (3) 'What one thing could we do to improve?' (optional). Over-complicating NPS with 10+ questions kills completion rates and dilutes the signal.

Relationship NPS vs Transactional NPS

Relationship NPS measures overall brand sentiment — survey quarterly or semi-annually and compare trends. Transactional NPS measures a specific interaction — trigger it immediately after a purchase, support ticket close, onboarding completion, or similar touchpoint. Use both. Transactional NPS tells you what just went wrong/right; relationship NPS tells you if the overall brand is healthy.

NPS Template: Typeform, Google Forms & SurveyMonkey Alternatives

If you searched 'net promoter score typeform' or 'nps google forms,' you're in the right place. Typeform NPS templates are polished but cap your free responses at 10/month. Google Forms NPS templates are free but can't auto-calculate the score. SurveyMonkey NPS requires a paid plan for full reporting. This Spaceforms NPS template combines the best of all three: free, unlimited responses, auto-NPS-calculation, and a clean conversational UI on mobile.

Best Practices to Improve NPS Response Rates

1) Survey within 24 hours of the interaction while it's fresh. 2) Keep the email subject line short: 'Quick question — would you recommend us?' 3) Embed the first question directly in email (NPS-in-email) to double response rates. 4) Close the loop within 48 hours on Detractor responses. 5) Never survey the same customer more than once per quarter. 6) A/B-test send times (Tuesdays 10am tends to win in B2B).

Frequently Asked Questions

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