Product-Market Fit Survey
Determine if you've achieved product-market fit before investing heavily in growth.
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The Sean Ellis Test for PMF
The Sean Ellis test provides a simple, validated way to measure product-market fit. The key question—'How would you feel if you could no longer use this product?'—predicts growth potential. If at least 40% of users would be 'very disappointed' without your product, you likely have product-market fit. Below 40%, focus on product improvements before scaling marketing.
Beyond the Core Metric
This template goes beyond the single PMF question to understand: who benefits most from your product (ideal customer profile), what value they're getting (core benefit), usage patterns (frequency and depth), and what would make it indispensable (improvement priorities). This qualitative data helps refine product positioning and roadmap.
Using PMF Data to Guide Strategy
If PMF is strong (>40% very disappointed): Double down on acquisition and retention for your core user segment. If PMF is weak (<40%): Interview the 'very disappointed' users to understand what they love, improve the product for this segment, and resurvey. Don't scale a product without PMF—fix the product first.