What is the 2026 ACSI national average CSAT?

76.7 on a 0–100 scale, as reported by the American Customer Satisfaction Index for Q1 2026.

How is the ACSI national average calculated?

ACSI surveys roughly 500,000 U.S. consumers per year about products and services they actually used. Scores are aggregated to sector and national averages on a 0–100 scale using a proprietary cause-and-effect econometric model.

It is the U.S. national average — by definition the midpoint of measured industries. Strong sectors (luxury vehicles, beverages) score above 80; weaker sectors (cable TV, social media) score in the 60s.

How does ACSI differ from a typical CSAT survey?

Most internal CSAT surveys use a 1–5 or 1–7 satisfaction scale and report the % top-box. ACSI uses a 1–10 scale across multiple drivers and converts the result to a 0–100 index, so the numbers are not directly comparable to internal CSAT %.

Where can I see industry breakdowns?

SpaceForms publishes the full 2026 industry breakdown in the State of CSAT 2026 report, with banking at 80, hotels at 76, and ISPs near 68.

Reports / State of CSAT 2026 / Stat

The 2026 ACSI national CSAT average is 76.7

Q1 2026, American Customer Satisfaction Index, 0–100 scale, U.S. nationwide.

TL;DR

76.7 / 100

Q1 2026 U.S. national customer satisfaction average across all ACSI-tracked industries. Source: American Customer Satisfaction Index (ACSI).

Why this matters

The ACSI national average is the closest thing to a U.S. consumer satisfaction benchmark that exists. Unlike industry-specific surveys, ACSI uses the same methodology across every sector it measures, so a banking CSAT of 80 and a social media CSAT of 67 are directly comparable. When a board asks "is our CSAT good?", 76.7 is the baseline against which executive teams calibrate.

At 76.7, Q1 2026 sits roughly flat with Q4 2025 (76.5) and is up modestly from the pandemic-era trough of 73.4. Sector-level movement matters more than the headline: insurance and banking continue to lead at 80+, while ISPs and social platforms still sit in the high 60s and drag the index down.

Methodology

Sample: ~500,000 U.S. consumers per year (rolling).
Date range: Q1 2026 (January–March 2026).
Scale: 0–100 index, converted from 1–10 driver scores.
Model: Cause-and-effect econometric model with multiple drivers.
Coverage: ~400 brands across ~45 industries in 10 sectors.
Publisher: American Customer Satisfaction Index, University of Michigan-affiliated.

How this compares

Benchmark	Score	Notes
ACSI national average (Q1 2026)	76.7	U.S., all sectors
Banking	80	2026 ACSI sector
Hotels	76	2026 ACSI sector
Internet service providers	68	2026 ACSI sector
Social media	67	2026 ACSI sector

Cite this stat

Copy citation

ACSI National CSAT Average (Q1 2026): 76.7 / 100. Source: American Customer Satisfaction Index, reported in SpaceForms "State of CSAT 2026" (spaceforms.io/reports/state-of-csat-2026).

Sources

American Customer Satisfaction Index (ACSI), National Quarterly Score Release, Q1 2026. theacsi.org
SpaceForms, State of CSAT 2026 — full breakdown by industry.

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Banking CSAT (80)

Top-performing sector in 2026 ACSI.

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