What is a good NPS for SaaS in 2026?

+31 is the SaaS median. Above +50 is top-quartile. Above +65 is top-decile (typically developer tools and product-led growth companies). Anything above 0 means more promoters than detractors.

Why is SaaS NPS higher than retail or telecom?

SaaS customers self-select (they chose the tool) and tend to be measured via in-product surveys with response biases that favor active, satisfied users. Retail and telecom survey populations skew broader and include more churn risk.

How is the SaaS median calculated?

SpaceForms aggregated NPS measurements from ~1,800 SaaS companies across horizontal (CRM, HR, analytics) and vertical (vertical SaaS) categories. The 31 figure is the unweighted median.

Is +31 better than non-SaaS industries?

Yes — SaaS sits well above the overall cross-industry NPS median (~22). Only luxury retail and select healthcare specialties exceed SaaS in 2026.

Where can I see the full breakdown?

The full 2026 NPS benchmark by industry — with B2B vs B2C, ARR bands, and category breakdowns — is published in the SpaceForms NPS Benchmark by Industry 2026 report.

Reports / NPS Benchmark by Industry 2026 / Stat

The median SaaS NPS in 2026 is +31

Net Promoter Score, aggregated across ~1,800 SaaS companies, 2026 SpaceForms benchmark.

TL;DR

+31

Median Net Promoter Score for SaaS companies, 2026. Source: SpaceForms NPS Benchmark by Industry 2026 (~1,800 company sample).

Why this matters

NPS is the single most-cited customer loyalty metric in SaaS board decks — yet most teams compare their score to a single industry-wide blob average rather than to their actual peer set. A +31 SaaS median tells a CS leader the difference between "we are average for SaaS" (around +31) and "we are at the SaaS median for our segment" (a much tighter range once ARR band and vertical are controlled).

+31 is high relative to cross-industry benchmarks (telecom often negative, retail ~+41 driven by Apple/Costco outliers). The SaaS lift comes from self-selected customer bases and in-product NPS prompts that bias toward active users — useful to remember when comparing in-product NPS to mailed retail NPS surveys.

Methodology

Sample: ~1,800 SaaS companies (B2B + B2C).
Date range: Oct 2025 – Mar 2026 (trailing 6 months).
Scale: Standard 0–10 NPS, score from -100 to +100.
Aggregation: Unweighted median across companies.
Source mix: Self-reported, public filings, third-party panel data.
Publisher: SpaceForms Research, 2026 benchmark.

How this compares

Segment	NPS	Notes
SaaS — median	+31	All categories, 2026
SaaS — top decile	+65	Developer tools dominate
B2B SaaS	+34	Slightly higher than B2C
B2C SaaS	+27	Wider distribution
Cross-industry median	+22	All sectors combined

Cite this stat

Copy citation

Median SaaS Net Promoter Score (2026): +31. Source: SpaceForms NPS Benchmark by Industry 2026, aggregated from ~1,800 SaaS company NPS measurements (spaceforms.io/reports/nps-benchmark-by-industry-2026).

Sources

SpaceForms, NPS Benchmark by Industry 2026 — full dataset and methodology.
SaaS Capital, 2026 SaaS Loyalty Survey (cross-reference).

NPS calculator

Calculate your own NPS against +31.

In-app response rate (27.5%)

How most SaaS NPS gets collected.

Glossary

NPS, CSAT, CES definitions.

CES vs CSAT

Pair NPS with effort + satisfaction.

Run your own NPS survey

Build a free NPS survey with logic + email distribution in 60 seconds.

Build a free NPS survey