Last updated: June 2026

80+ Customer Feedback Survey Questions (2026)

A free library of 80+ vetted customer feedback questions covering satisfaction, ease, recommendation, product quality, support, pricing perception, and open-ended discovery. Copy them, or deploy them in SpaceForms.

The state of customer feedback, 2026: ACSI Q1 2026 national CSAT sits at 76.7 — flat from 2025. Refiner's 2026 in-app benchmark shows 27.5% average survey response rates (36.1% for mobile in-app). Gartner CEB research shows 94% of customers reporting low effort would repurchase vs only 4% of high-effort customers — meaning the questions you ask determine what you can fix.

What makes a good customer feedback question

The best customer feedback questions are short, specific, and tied to a single observable behaviour or outcome. "How satisfied were you with checkout?" is good. "How would you rate your overall experience with our brand including product, support, and shipping?" is bad — it's compound, vague, and unactionable. Stick to one concept per question, use a consistent scale, and always pair quantitative items with one open-ended "why" follow-up.

The library below is organised into seven categories covering the full customer journey. Mix and match 5-15 questions for a relationship survey, or pick 1-3 for a transactional micro-survey. Refiner's 2026 data confirms: completion stays above 60% with 1-3 questions and collapses past 10. Less is almost always more.

How to use this library

Pick 1-3 questions for a transactional survey (post-purchase, post-support).
Pick 5-10 for a relationship survey (quarterly NPS, annual CX program).
Always include one open-ended "why" after your headline metric.
Standardise scales — pick CSAT (1-5), NPS (0-10), or CES (1-7) and stick with it.
Pilot with 10 customers before launching to catch leading wording.

1. Satisfaction (CSAT — Q1-12)

CSAT is the broadest customer metric and the easiest to benchmark — ACSI publishes industry averages quarterly. The headline question is universal; the rest probe specific touchpoints. See our CSAT calculator for scoring.

1. How satisfied were you with your overall experience? (1-5)
2. How satisfied are you with the product? (1-5)
3. How satisfied are you with the value you received? (1-5)
4. How does our product compare to your expectations? (Far below / Below / Met / Exceeded / Far exceeded)
5. How satisfied were you with the speed of service? (1-5)
6. How satisfied were you with the quality of communication? (1-5)
7. How satisfied are you with the level of personalisation? (1-5)
8. How satisfied are you with our product compared to alternatives you've tried? (1-5)
9. Overall, how would you rate your experience today? (1-5)
10. What is the primary reason for your satisfaction score? (Open-ended)
11. Compared to 6 months ago, your satisfaction with us has: (Decreased / Stayed the same / Increased)
12. What is the ONE thing we could do to make you more satisfied? (Open-ended)

2. Ease (CES — Q13-22)

Customer Effort Score (CES) measures how easy an interaction was — Gartner's data shows this is the strongest single predictor of repurchase. The CEB-validated wording is the 7-point agree/disagree statement. See CES vs CSAT.

13. [Company] made it easy for me to handle my issue. (Strongly Disagree 1 → Strongly Agree 7)
14. How much effort did you personally have to put forth to resolve your issue? (1-7)
15. The checkout process was easy.
16. Finding the information I needed on your website was easy.
17. Setting up my account was easy.
18. Getting in touch with support was easy.
19. Returning a product was easy. (If applicable)
20. Cancelling or modifying my order was easy. (If applicable)
21. What was the most difficult part of your experience? (Open-ended)
22. What is one step we could remove to make this easier? (Open-ended)

3. Recommendation (NPS — Q23-32)

Net Promoter Score is the gold-standard relationship metric. One question + one follow-up = full NPS. See our NPS calculator and 2026 industry benchmarks.

23. On a scale of 0-10, how likely are you to recommend us to a friend or colleague?
24. What is the primary reason for your score? (Open-ended)
25. What would it take to make you a 10? (Open-ended — Detractors/Passives only)
26. Who specifically would you recommend us to? (Open-ended — Promoters only)
27. How likely are you to recommend our product specifically? (0-10)
28. How likely are you to recommend our customer support specifically? (0-10)
29. Have you already recommended us to someone? (Yes / No)
30. If you did NOT recommend us, what stopped you? (Open-ended)
31. How does your likelihood to recommend us compare to 6 months ago? (Lower / Same / Higher)
32. Would you recommend a specific feature? Which one? (Open-ended)

4. Product Quality (Q33-44)

Product-quality questions get specific about features, reliability, performance and fit. Use these in a post-onboarding or quarterly product survey, not a transactional one.

33. How well does our product solve the problem you bought it for?
34. How reliable is our product?
35. How easy is our product to use?
36. How well-designed do you find our product?
37. How does our product compare to alternatives you've used?
38. Which feature do you use most? (Open-ended)
39. Which feature do you wish we had? (Open-ended)
40. Which feature do you NEVER use? (Open-ended)
41. How would you describe our product to a friend? (Open-ended)
42. If we removed [feature X], would you still use the product? (Yes / No / Depends)
43. How likely are you to continue using our product in 12 months? (0-10)
44. What's the most disappointing thing about our product? (Open-ended)

5. Support Experience (Q45-55)

Support-specific feedback should fire immediately after a ticket closes — response rates drop 40% after 24 hours. Combine CSAT (outcome) with CES (effort) for the full picture.

45. How satisfied were you with your support experience? (1-5)
46. The support agent made it easy to resolve my issue. (1-7)
47. The support agent was knowledgeable.
48. The support agent was friendly.
49. The support agent listened to me.
50. My issue was fully resolved.
51. How long did it take to get a response? (Acceptable / Too long / Much too long)
52. Would you contact this support team again?
53. Was there anything the agent could have done better? (Open-ended)
54. Did you have to repeat yourself or be transferred? (Yes / No)
55. On a scale of 0-10, how likely are you to recommend our support specifically?

6. Pricing Perception (Q56-65)

Pricing questions are notoriously hard — direct "is this fair?" questions get social-desirability bias. The Van Westendorp Price Sensitivity Meter (Q60-63) is the validated alternative.

56. How would you rate the value for money you received? (1-5)
57. Compared to alternatives, our pricing is: (Much worse / Worse / Same / Better / Much better)
58. The pricing is transparent and easy to understand.
59. I would recommend our pricing model to a friend.
60. At what price would you consider this product so expensive you would not consider buying it? (Open-ended)
61. At what price would you consider this product so cheap that you would feel the quality couldn't be very good? (Open-ended)
62. At what price would you consider this product starting to get expensive, but still worth it? (Open-ended)
63. At what price would you consider this product to be a bargain? (Open-ended)
64. How would you react to a 10% price increase? (Cancel / Reduce usage / No change)
65. What would justify a higher price for our product? (Open-ended)

7. Open-ended Discovery (Q66-80+)

Open-ended questions are where the real insight lives. Limit to 2-4 per survey and put them at the end. Use AI text analysis (built into SpaceForms) to theme responses at scale.

66. What is the ONE thing we should improve first?
67. What is the best thing about our product?
68. What is the worst thing about our product?
69. What were you trying to accomplish when you bought our product?
70. What almost stopped you from buying?
71. What other products did you consider?
72. Why did you choose us over the alternative?
73. If our product disappeared tomorrow, what would you use instead?
74. Describe our product in three words.
75. What's the first thing you tell a friend about us?
76. If you could change one thing about us, what would it be?
77. What's a problem you have that our product doesn't yet solve?
78. Have you noticed any bugs or issues in the past 30 days?
79. Anything else you'd like us to know?
80. Can we follow up with you about your feedback? (Yes / No + optional email)

Recommended scales

5-point CSAT: best for transactional satisfaction. Score as top-2-box percentage.
7-point CES: best for post-support effort. CEB-validated wording.
0-10 NPS: best for quarterly relationship surveys. Score = %Promoters - %Detractors.
Binary: best for fast micro-surveys ("Did we solve your issue? Y/N"). Pair with open-ended why.
Ranking: useful for feature prioritisation but slows completion — limit to one ranking item per survey.

Use these questions in SpaceForms

Deploy any of these customer feedback questions in SpaceForms in under a minute. Built-in CSAT/NPS/CES scoring, AI-themed open-ended analysis, free up to 100 responses/month.

Frequently asked questions

How many customer feedback questions is too many?

1-3 for transactional, 5-10 for relationship. Past 10 questions, response rates collapse.

Should I run CSAT, NPS, or CES?

All three. CSAT post-purchase, CES post-support, NPS quarterly. See CES vs CSAT.

What's a good CSAT score in 2026?

ACSI Q1 2026 national average is 76.7. Above 80% top-box is strong. See our State of CSAT 2026.

How do I avoid leading questions?

Remove adjectives that suggest answers. Pilot with 10 customers before launch.

Should customer feedback surveys be anonymous?

Not always — identified responses let you close the loop with detractors, the highest-ROI CX action.