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    Response Bias

    Response bias is any systematic tendency of respondents to answer questions inaccurately, either intentionally or unconsciously.

    Common forms: social desirability bias (answering to look good), acquiescence bias (saying 'yes' regardless), central tendency bias (avoiding extremes), recall bias (memory errors), priming bias (preceding questions influence later answers). Mitigation: anonymous responses, balanced scales, randomized question order, and neutral wording.

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    Related terms

    Social Desirability Bias

    Social desirability bias is the tendency of respondents to answer in ways they believe will be viewed favorably by others.

    Acquiescence Bias

    Acquiescence bias is the tendency of respondents to agree with statements regardless of their actual opinions.

    Central Tendency Bias

    Central tendency bias is the tendency of respondents to avoid extreme options on a rating scale, clustering toward the middle.

    Anonymous Survey

    An anonymous survey collects responses without any personally identifying information.

    Leading Question

    A leading question is one whose wording suggests a particular answer, biasing the respondent toward it.

    Recall Bias

    Recall bias is a systematic error caused by respondents inaccurately remembering past events, behaviors, or feelings — usually worsening with elapsed time.