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Anonymous Survey
An anonymous survey collects responses without any personally identifying information.
True anonymity requires: no email collection, no IP logging, no device fingerprinting, and aggregation that prevents reverse identification (e.g., minimum 5 respondents per segment). Anonymity dramatically improves response honesty on sensitive topics — HR, DEI, ethics, compensation.
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Start freeRelated terms
Response Bias
Response bias is any systematic tendency of respondents to answer questions inaccurately, either intentionally or unconsciously.
Promoters (NPS)
In NPS, promoters are respondents who score 9 or 10 on the 'likely to recommend' question — your strongest advocates.
Detractors (NPS)
In NPS, detractors are respondents who score 0-6 on the 'likely to recommend' question — unhappy customers at high churn risk.
Passives (NPS)
In NPS, passives are respondents who score 7 or 8 — satisfied but unenthusiastic customers vulnerable to competitive offerings.
Employee Engagement
Employee engagement is the emotional commitment employees have to their organization and its goals.
ACSI (American Customer Satisfaction Index)
The ACSI is a national economic indicator of customer satisfaction with the quality of products and services available to US household consumers.