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    Micro-Survey

    A micro-survey is a very short survey (1-3 questions) designed to minimize respondent effort and maximize completion.

    Micro-surveys trade depth for high response rate. Response rate drops ~40% between 1-question and 4-question micro-surveys (Refiner 2026 data). Best fits: in-app feedback, post-support CES, transactional NPS, post-purchase CSAT. Not appropriate for deep research or relationship-level metrics.

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    Related terms

    In-App Survey

    An in-app survey is a short survey delivered inside a digital product, typically triggered by user behavior or milestone events.

    Survey Response Rate

    Response rate is the percentage of invited respondents who completed (or at least started) a survey.

    Customer Effort Score (CES)

    Customer Effort Score (CES) measures how much effort a customer expended to complete a specific interaction, typically on a 7-point agree/disagree scale.

    Customer Satisfaction (CSAT)

    Customer Satisfaction (CSAT) measures how satisfied customers are with a product, service, or interaction on a 1-5 or 1-10 scale.

    Sample Size

    Sample size is the number of respondents needed for survey results to be statistically meaningful at a given confidence level and margin of error.

    Margin of Error

    Margin of error is the range within which the true population value likely falls, given the sample size and confidence level.