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    In-App Survey

    An in-app survey is a short survey delivered inside a digital product, typically triggered by user behavior or milestone events.

    In-app surveys dramatically outperform email — Refiner's 2026 in-app dataset (n=1,382 surveys, 50M+ views) shows 27.5% average response rate vs 3-15% for email. Best practices: 1-3 questions max, trigger after meaningful events (task completion, error, milestone), avoid first session, allow dismiss, never block primary user flow.

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    Related terms

    Micro-Survey

    A micro-survey is a very short survey (1-3 questions) designed to minimize respondent effort and maximize completion.

    Survey Response Rate

    Response rate is the percentage of invited respondents who completed (or at least started) a survey.

    Sample Size

    Sample size is the number of respondents needed for survey results to be statistically meaningful at a given confidence level and margin of error.

    Margin of Error

    Margin of error is the range within which the true population value likely falls, given the sample size and confidence level.

    Confidence Interval

    A confidence interval is the range within which a true population parameter is expected to fall, at a specified confidence level.

    Pulse Survey

    A pulse survey is a short, frequent survey (3-5 questions) used to track sentiment over time.